CQ Roll Call May 18, 2013 | Register

Sprucing Up Your Softball Shirt

On game day, it’s not uncommon to hear some players express the need for new team shirts.

Usually, the rank and file go straight to the top, talking to their captains about how the current team shirt isn’t cutting it. Indeed, the lack of clothing unanimity among some teams leaves them looking like a band of ragtags rather than a cohesive unit.

With the season still young, there’s time to make your team look good, whether it’s winning or losing.

CustomInk is a website that specializes in making customized softball shirts, among other things.

The company was launched in 2000 by Marc Katz, a former Wall Street employee, and his former college roommate, Mike Driscoll, who had laid the foundation for the startup the previous year.

Browse the site’s softball section and it’s hard not to come away impressed by the originality of the designs.

Take, for example, the shirt with the slogan “Diamonds are a girl’s best friend.” It’s Audrey Hepburn chic meets tough-minded softball player. By simply clicking on the shirt, you can tinker with the design by changing the text font, adding art or getting a visual sense of what your last name would look like on the back of the jersey.

One shirt that caught our eye was “Softball and the City,” a tribute to and play on the popular and now-defunct HBO show “Sex and the City.”  The front shows a lady slugger right above what appears to be a silhouette of New York City.

We think even the ladies of the show, high-end fashion preferences and all, would find it hard to resist wearing this shirt.

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